Bottle Rocket, headquartered in Dallas, Texas, with a key presence in Belo Horizonte, Brazil, is a global digital transformation partner dedicated to helping businesses accelerate growth and thrive. Since the inception in 2008—just one day after Steve Jobs opened the App Store to third-party developers—we’ve been delivering impactful digital experiences and enterprise solutions. With a team of over 1,100 strategists, designers, engineers, and data specialists across North and South America, we specialize in aligning visionary strategy with powerful execution.
Our expertise spans Experience Transformation and Enterprise Transformation, enabling us to craft customer-centric products, modernize core systems, integrate emerging technologies, and scale operations. From CX/EX strategy and digital product innovation to cloud enablement, data & AI, and application engineering, Bottle Rocket is your trusted partner for driving success in today’s fast-paced digital world.
Bottle Rocket serves as a key driver of digital transformation within the WPP network, delivering cutting-edge CX and enterprise technology solutions that bridge the gap between customer-centric experiences and robust, scalable systems. Our two lines of service fit into two different service lines at VML – our Digital Product and Experience Transformation services align with VML’s Digital Products & Platforms Solutions while our Enterprise Transformation services align with VML’s Technology Modernization Solutions.
Bottle Rocket aligns predominantly with the CX offering at VML. We bring deep expertise in customer and employee experience (CX/EX), from strategy and design to product development and optimization. Our work helps elevate brand interactions, foster loyalty, and drive engagement across digital touchpoints. We have strategy, design and development offerings across all platforms, including Mobile, Web, and other digital touchpoints.
Our agile, pod-based approach allows us to rapidly scale expertise across the VML or WPP network, adapting to the evolving needs of clients while maintaining quality and speed of delivery.
Bottle Rocket has an extensive QSR and Restaurant practice having partnered with many leading brands to strategize, design and build best in class digital experiences and ecosystems. We are most known for our industry-changing work with Chick-fil-A.
At Bottle Rocket, our work culture is defined by a shared passion for innovation, collaboration, and relentless pursuit of excellence. We foster a people-first environment where creativity thrives, ideas are valued, and every voice matters. Our teams are driven by curiosity and a desire to solve meaningful challenges, combining strategic thinking with technical expertise to deliver impactful solutions.
We believe in open communication, continuous learning, and empowering each other to think bigger and move faster. Our agile, pod-based structure encourages collaboration across disciplines, allowing us to stay nimble while delivering high-quality work at scale.
Whether we’re crafting customer-centric digital experiences or modernizing enterprise systems, we do it with integrity, empathy, and a commitment to making a difference—for our clients, their customers, and our community.
A prime example of our culture in action is Rocket Science, our annual company-wide hackathon. For two days, we step away from daily tasks to focus on what we’re most passionate about—whether it’s tackling a complex challenge, learning a new skill, or building something from the heart. It’s a celebration of innovation, exploration, and togetherness that reflects who we are: curious, connected, and committed to making a difference.
We reflect deeply on details. We challenge everything. We think beyond the obvious. We honestly consider what is working and what is not. We ask the tough questions to get to the right answers.
We are proactive. We don’t wait for others to tell us what to do; We take action. We are accountable for our own success. We are never satisfied.
We break limits. We make the impossible look easy. We have a thirst for innovation. We set the bar for the rest of the industry. Challenges excite us.
What we design & build is a direct reflection of ourselves. It’s who we are. We do what we love. We practice mastery of our craft every day. We take pride in what we do both as individuals and as a group.
We deliver on our promises and our commitments to each other, our partners and our clients.
We treat our clients and each other with respect, because that’s what we expect in return. We lend each other a helping hand and respect the unique value that each of us brings to the company.
