Behind the Brand 7 Diff

Behind the Brand: Diff

Diff Agency, based in Montreal, specializes in Shopify solutions, custom development, and seamless integrations to transform e-commerce and drive success

Published Date
Jun 18, 2025

Diff Agency, headquartered in Montreal, Québec, with a key presence in Toronto, is a North American leader in e-commerce innovation. Since 2012, our team of 80 thinkers, creators, and experts has been delivering transformative solutions that connect people, products, and processes seamlessly. Specializing in Shopify platform implementation, custom application development, headless and composable architectures, and system integrations, Diff empowers businesses to thrive. From user experience design to B2B and POS solutions, we streamline operations and create tailored tools to redefine success in today’s ever-evolving digital landscape.

Diff Group Photo

Building Better Solutions Through Collaboration and Accountability

Diff's work culture is built on the core values of Collaboration, Respect, Excellence, Creativity, and Accountability. We foster an environment where teamwork and mutual respect thrive, encouraging everyone to support one another.

We pride ourselves on being approachable, efficient, and results-driven. As a lean and business-oriented team, we combine friendliness with a strong focus on delivering exceptional outcomes.

We are thinkers, creators, and experts who shape the future of retail with innovative solutions that connect the dots between people, products and processes in a way that makes commerce better for everyone, everywhere.

Diff's Transformative Solutions: Redefining E-Commerce Excellence

Seamless Integration of Marketing and Commerce: Diff's Partnership with VML

Diff offers VML teams a unique opportunity to deliver end-to-end services across the entire client lifecycle. By enabling vertically integrated marketing campaigns that seamlessly transition into direct commerce interactions, Diff empowers VML to create impactful, results-driven strategies. This collaboration positions VML to blur the lines between traditional media campaigns and D2C-powered initiatives, driving measurable outcomes while building deeper trust and stronger relationships with our clients.

We are consultative in our approach to understanding business operations from the eyes of internal stakeholders and customer user experiences. This serves as input into our technical deliverables.

We are consultative in our approach to understanding business operations from the eyes of internal stakeholders and customer user experiences. This serves as input into our technical deliverables.

Jamie Sutton VP Revenue

Explore Diff: Connect with us on Social Media

Keep reading