Recognition NYF 2025

VML earned global recognition at the 2025 New York Festivals Advertising Awards, taking home 34 honors across multiple categories. The wins include one Grand Award, eight Gold, seven Silver, and 18 Bronze trophies — capped by VML being named Agency Network of the Year for 2025.

Work for The Coca-Cola Company, Ford Motor Company, Tennessee Department of Tourist Development, and several other global brands received top distinctions. Among the highlights, "Thanks for Coke-Creating" for Coca-Cola earned the Grand Award in Outdoor, while “SupportBelt” for Ford Motor Company received multiple Golds across innovation and product design categories.

The New York Festivals Advertising Awards is one of the industry’s premier global competitions, receiving thousands of entries annually from agencies in over 80 countries. Work is judged by international panels of creative leaders, offering a benchmark for the world’s best ideas across all media and disciplines.

Explore VML’s winning work:

Thanks for Coke Creating 01

"Thanks for Coke-Creating" by VML for The Coca-Cola Company

  • Grand in Outdoor: Products & Services: Food & Drink
  • Gold in in Outdoor: Products & Services: Food & Drink
  • Bronze in Public Relations: Best Use: Community Building
  • Bronze in Collaborations & Partnerships: Best Use: User-Generated Content
  • Bronze in Print: Products & Services: Food & Drink
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SupportBelt

"SupportBelt" by VML Detroit for Ford Motor Company

  • Gold in Package & Product Design: Best Use: Innovation
  • Gold in Package & Product Design: Products & Services: Automotive
  • Gold in Avant-Garde/Innovative: Avant-Garde/Innovative: Product Innovation
  • Silver in Direct: Best Use: Ambient
  • Bronze in Activation & Engagement: Product & Services: Automotive
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The 100th Edition

"The 100th Edition" by Scholz & Friends for Frankfurter Allgemeine Zeitung

  • Gold in Design: Best Use: Art Direction/Production Design
  • Gold in Design: Best Use: Print
  • Bronze in Branded Content/Entertainment: Best Use: Social/Environmental Good: Brand
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Equal Communication

"Equal Communication" by Scholz & Friends for TERRE DES FEMMES

  • Gold in Audio/Radio: Best Use: Radio
  • Bronze in Audio/Radio: Craft: Script/Copywriting
  • Bronze in Audio/Radio: Products & Services: NGO/Charity
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Sound Sites

"Sound Sites" by VML KC and Nashville for the Tennessee Department of Tourist Development

  • Gold in Design: Best Use: Copywriting
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The Philharmonic Prints

"The Philharmonic Prints" by Scholz & Friends for Berliner Philharmonie

  • Silver in Outdoor: Craft: Art Direction
  • Silver in Print: Craft: Art Direction
  • Bronze in Design: Best Use: Custom Illustration


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Emoji Coke

"Emoji Coke" by VML for The Coca-Cola Company

  • Silver in Creativity in Commerce: Best Use: Promotional Items
  • Bronze in Design: Best Use: Promotional Items
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Reclaim Her Name

"Reclaim Her Name" by VML Singapore for LUX

  • Silver in Design: Best Use: Digital/Mobile
  • Bronze in Public Relations: Best Use: Digital/Mobile
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The Kleenex Score

"The Kleenex Score" by VML for Kleenex

  • Silver in Creativity in Commerce: Best Use: Innovative Use of Channel
  • Bronze in Public Relations: Best Use: Use of Data
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Name this oreo 16x9 3

"Name This OREO" by VML for OREO

  • Silver in Audio/Radio: Best Use: Best Use of Medium
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Frosty Fix

"Frosty Fix" by VML for Wendy's

  • Bronze in Direct: Products & Services: Restaurants/Fast Food
  • Bronze in Activation & Engagement: Best Use: Events & Stunts
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Game Guardian

"Game Guardian" by VML Buenos Aires for Movistar

  • Bronze in The Future Now: Best Use: Gaming
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Irmela vs Nazis

"Irmela vs. Nazis" by Scholz & Friends for toom DIY market

  • Bronze in The Future Now: Best Use: Gaming
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Miami Beach Spring Break Reality Check Hero

"Miami Reality Check" by VML for GMCVB / Miami Beach Coalition

  • Bronze in Public Relations: Best Use: Social Media
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The Zero Disruption Ad

"The Zero Disruption Ad" by VML Spain for The Coca-Cola Company

  • Bronze in Audio/Radio: Best Use: Streaming

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