New Executive Orders signal major shake-up in drug pricing and market access
New EOs Tackle Drug Prices & 'Pill Penalty', Driving Transparency & Reshaping Pharma Market Access Strategies
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Health Futures 2025
VML Reveals the "Brand Paradox" Shaping the Future of Health in 2025
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Rethinking cancer, one story at a time
This World Cancer Day (and far beyond it), we’re embracing its theme – United by Unique – because no two cancer journeys are the same.
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All Change: Why 2025 Will Be a Big Year for Transformation in Health Communications
Buckle up, folks. 2025 is shaping up to be a year of transformation in health.
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High science, high tech, high hopes: what stood out at ASH 2024
From game-changing breakthroughs to emotive art, ASH 2024 served up the perfect blend of science, storytelling, and humanity.
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Generative AI: is health creative finally getting personal?
Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?
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Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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A review of metastatic breast cancer in 2024
An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.
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The patient will see you now: Why embracing discomfort could transform patient engagement
Patient and advocacy expert, John Manwaring, shares some personal take outs from his career journey into health and some essential do’s and don’ts
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Health for All
This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone
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Stand Up and Be Counted: Why Women’s Health Needs a Rethink
Closing the gap in women's health to achieve true recognition and equality
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Connecting cancer, everywhere
Communications has a big role to play in driving improvements in oncology care.
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Science will lead the way to a new cancer narrative
Current gaps in care highlight a wider reality: therapeutic advances alone won’t eradicate cancer as a leading cause of death.
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Automobiles, Avatar, and Advertising
Medical Device Marketing for the Consumer Age
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VML Contributors Featured in Latest EXP. Magazine
VML thought leaders join industry experts in the newest edition of EXP magazine, Bottle Rocket’s annual publication focused on innovation and digital experience
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Unlocking the Power of Digital Transformation
...and how to avoid the cost of failure (with an average $10.9M program cost)
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SXSW 2025: Key Trends
Amid tumultuous change, we're holding on to what makes us human.
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Shopify Explores the Evolving Role of CTOs in Innovation
VML’s Jeff Geheb shares insights on how technology leaders are navigating AI disruption in Shopify’s latest report, "The Innovation Mindset"
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