From Queries to Conversations: How AI Chatbots Are Redefining Search

Download The AI Chatbot POV

AI is fundamentally reshaping how users discover and consume information. The future of search is happening right now. Download this POV to understand and position your business for how AI chatbots are redefining search.

Visibility today is about being selected, cited, and trusted by AI platforms. Brands adapting to this change will lead the conversation.

Cy De La Vega

Organic Search Expert

Meet The AI Platforms Shaping Search

AI chatbots are changing search from static results to fast, real-time conversations. Each platform has unique strengths, from live updates to social

insights. Users may even move across multiple AI tools to clarify their core need before they ever visit a brand site.

AI-first search is changing how people discover, engage with, and act on the content they encounter.

This comprehensive POV breaks down everything our search experts are seeing. Here’s what brands need to watch.

The AI platforms that matter: How Perplexity, ChatGPT, Claude, Grok, and Gemini actually work and what they prioritize
The New Rules of Visibility: Why being cited and trusted by AI platforms matters more than traditional rankings
Ready-to-use optimization tactics: Simple ways to structure content so AI can actually find, read, and recommend it
Traffic Quality vs. Quantity: Data showing AI referrals drive deeper engagement despite fewer total clicks