COSMO: Amazon's AI-Driven Search Algorithm

Download The Report: Amazon COSMO

Learn about Amazon COSMO's impact on ecommerce, the shopper journey and how marketers can take action.

What Is COSMO? Amazon's COSMO search algorithm learns from what people do on Amazon to better understand what they really want, building a vast network of connected information to bridge the gap between what a product is and what a shopper needs.

Important Takeaways

Along with Rufus, a shopping assistant tool trained on Amazon’s vast product catalog, Amazon has transformed product searches from keyword-based to intent-based experiences that answer the questions shoppers have yet to ask.
COSMO and Rufus help bring products to the right audience and shopper journey, even niche items.
COSMO renders keyword stuffing as an optimization strategy obsolete.

COSMO's Impact on Amazon's Advertising Landscape

Effective content marketers must combine keyword research and creative content development with a genuine curiosity about consumer behavior and needs.
The focus now should be on creating semantically rich product content that clearly connects customer needs with product solutions. PDP images and rich media must actively contribute to the understanding of the product they represent.
Paid advertisers will need to adjust their strategy by focusing on queries with high intent that organic does not win, creating incremental opportunities for brands.

“Effective content optimization goes beyond keywords and product storytelling. It requires deep understanding of the consumer and creating content relevant to their specific needs and context.”