HERO Freija Collective salon
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Karmic salons

Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
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Monthly roundup: August

Mushroom haircare, stress on shelves, fourth spaces and more.
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Fine fragrance reinvigorated

The luxury olfactory experience gets an update thanks to a young generation willing to splurge on smelling rich.
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Work resorts

The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
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Taco Bell The Cantinas Early Retirement Community 1450x850 7 SITE
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Branded escapes

Food & drink brands craft immersive travel getaways.
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Dream tourism

Hotels are making dreams worth remembering with next-level sleep experiences.
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The rise of micro EVs

How big can tiny cars get? A slew of new launches is making mini cars ones to watch.
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Joyful architecture

The idea of architecture that uplifts and creates a sense of community is taking hold.
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Longlife careers

Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
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Monthly roundup: July

Spray-on sneakers, social prescriptions, reality-shifting and more.
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Dupes evolved

The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
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Gamified hires

Businesses are using novel strategies to tap young recruits as more virtual and digital natives join the workforce.
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HERO Warming up for a summer of sport Selfridges launches Sportopia today with Tempo Run Club taking a run on Oxford Street 3
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Playcations

The onset of the Olympics has travelers channeling their inner athlete.
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Climate havens

Amidst climate change, cooler destinations take on a new allure for summer vacation.
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Awesperiential retail

Luxury brands and retailers put on a show with VR.
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Grief tech

From AI avatars of loved ones who have died to conversations with the deceased via a chatbot—can tech create a form of life after death?
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