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VML Home
The Future 100: 2025
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Insights
Insight
5 beer innovations
Salute! to inventive, better brews.
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Insight
Copyright, nature
No longer merely a muse, nature is now an artist in its own right.
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Insight
Homenomics
From plant nannies to life concierges, new demands around the home evolves traditional domestic help.
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Insight
New rave rituals
Raves are reborn as the surprising new frontier for wellness and connection.
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Insight
Algospeak
Are you fluent in the latest global language?
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Insight
F1 new wave fandom
A new generation of fans evolve Formula 1’s brand partnerships and appeal.
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Insight
Speculative beauty
From AI-generated humans to virtual embalming—technology paves the way for infinite self-expression.
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Insight
Deluxe matchmaking
As dating app fatigue grows, affluent romantics are turning to old-fashioned matchmakers.
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Insight
Podcast: The New Abnormal
VML Intelligence chats with host Sean Pillot de Chenecey
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Insight
Haute fruit
For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.
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Insight
Dining sanctuaries
Restaurants are serving up introvert-friendly hospitality.
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Insight
Teenage media
Young readers are proactively creating and embellishing their own news sources catered to their generation’s evolving needs and interests.
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Insight
Miniature cocktails
Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.
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Insight
Faith, redesigned
Cool, new religion is connecting and healing Gen Zers.
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Insight
Unsmart interfaces
From automotive to interiors, manufacturers are reverting to simple and tactile controls.
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Insight
Downsized dining
Restaurants reinvent menus for shrinking appetites
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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