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The Future 100: 2025
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Insights
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Downsized dining
Restaurants reinvent menus for shrinking appetites
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Insight
Playification bars
Activity-fueled venues are the new gen Z hangouts.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Democratizing creAItivity
Will AI excel or hinder human creativity?
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Insight
Cannes Lions 2025: The Age of Experiences
Brands aim to exceed expectations, propelling the experience age to new frontiers
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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SXSW London 2025: Key trends
A diverse program of talks spanned culture, tech, health, media, sports, science, the planet and more at the debut SXSW London.
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SXSW London: The participation economy
In an era dogged by disconnection and polarization, the notion of community offers a powerful antidote.
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SXSW London: The Digital Vatican
Heritage meets cutting-edge technology.
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SXSW London: Thriving in the longevity era
What does it take to live to 100?
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AI ateliers
Fashion brands pave the way for AI and human creativity to harmoniously co-exist.
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Insight
The super concierge
From travel to everyday life—a concierge service is the must-have addition for brands.
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Insight
Hydration+
New startups shake up the billion-dollar hydration market with thirst-quenching, health-inducing beverages.
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Insight
Quantum awakening
Quantum's leap from theory to reality.
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Gen X careers
As AI disrupts lifelong careers, Gen X forges new pathways.
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Prosocial media
Companies are putting the "social" back into social media.
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Other Insights
Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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Insight
From Queries to Conversations: How AI Chatbots Are Redefining Search
From Generative AI to LLMs, here’s how today’s search tools are evolving and why it matters.
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Insight
Automating Marketing Operations with AI
How VML MAP transformed Marketing Operations using Agentic AI
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Insight
Own Your Impact
Take control of your sustainability data to drive clear benefits for your business.
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