Food & Drink | VML

Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.

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Gen X's power era

The oft-overlooked generation is becoming a formidable consumer force.

Lay’s has opened its first Lay’s Potato Restaurant in Shanghai’s Xintiandi. Courtesy of Lay’s

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Snackstaurants

Bite-sized treats get a big, permanent upgrade.

What appears to be a classical tapestry on closer inspection depicts a crowd of adoring women around another in the centre wearing jeans and a denim shirt.

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Tastemaking brands

For brands looking to cement their tastemaking credentials, Milan’s Salone del Mobile provides a showcase.

A gourmet dessert or breakfast dish of stacked muffins sits on a wooden table in the foreground. In the blurry background, chefs in white uniforms and hats work in a professional kitchen.

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Dining diversifies

Diners still want the experience of eating out, without a three course commitment.

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SXSW 2026: Trends & insights

Welcome to the era of applied AI.

Austin skyline at dusk shows the bridge into the city over the river into Downtown.

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SXSW 2026 preview: Ones to watch

Our session picks from this year’s conference

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CES 2026: Autonomous kitchens

Food tech innovations are making it harder than ever to skip cooking at home.

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Water sommeliers

The finest refreshment elevates dining experiences and becomes the latest status symbol.

HERO Meli Feature 3

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5 beer innovations

Salute! to inventive, better brews.

Oishii Koyo Berries

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Haute fruit

For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.

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Dining sanctuaries

Restaurants are serving up introvert-friendly hospitality.

HERO Noisy Oyster 16 6 009

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Miniature cocktails

Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.

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Downsized dining

Restaurants reinvent menus for shrinking appetites

HERO Super Social bar

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Playification bars

Activity-fueled venues are the new gen Z hangouts.

LR Punchy Hydration Mexican Lime2

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Hydration+

New startups shake up the billion-dollar hydration market with thirst-quenching, health-inducing beverages.

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Techxtural dining

From AI entertainment to VR omakase, technology adds texture to fine dining experiences.