Food & Drink | VML

Courtesy of Feast Events

Diptyque introduced a Water Counter at its London Maison on New Bond Street. Courtesy of Diptyque

Haute hydration

Four Gen Z adults in casual clothing sit side by side outdoors in late afternoon light. They are smiling, conversing, and holding beer bottles, framed by string lights and pine trees in the background.

Gen Z's nowism

Courtesy of Feast Events

Surreal dining

Calbee temporarily replaces the colorful packaging of 14 best-selling products with simple black-and-white packs. Courtesy of Calbee.

Utilitarian packaging

Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.

Gen X's power era

Lay’s has opened its first Lay’s Potato Restaurant in Shanghai’s Xintiandi. Courtesy of Lay’s

Snackstaurants

What appears to be a classical tapestry on closer inspection depicts a crowd of adoring women around another in the centre wearing jeans and a denim shirt.

Tastemaking brands

A gourmet dessert or breakfast dish of stacked muffins sits on a wooden table in the foreground. In the blurry background, chefs in white uniforms and hats work in a professional kitchen.

Dining diversifies

SXSW 2026: Trends & insights

Austin skyline at dusk shows the bridge into the city over the river into Downtown.

SXSW 2026 preview: Ones to watch

Bosch ces 2026 pressconference 1

CES 2026: Autonomous kitchens

Mmm 102

Water sommeliers

HERO Meli Feature 3

5 beer innovations

Oishii Koyo Berries

Haute fruit

Ant rozetsky SO Lzy Qvind Y unsplash

Dining sanctuaries

HERO Noisy Oyster 16 6 009

Miniature cocktails