Skip to main content
VML
About Us
Work
What We Do
Insights
News
Careers
Contact Us
At a Glance
Offices
Apps
B2B
Brand Experience
Commerce
Consulting
CRM
Customer Experience
Data
Enterprise Solutions
Health
Inclusion Experience Consultancy
Influencer Marketing
Intelligence
Studios
Media
Web3
Social Media
Intelligence
Insights
VML Home
Lifestyle & Culture
Insight
Sexy, reinvigorated
Sexy is back and it's more inclusive than ever
Read Article
Insight
Astro travel
Astrological travel gains in popularity as explorers seek to blend wanderlust with personalized cosmic guidance.
Read Article
Insight
Reality shift
Generation Z’s embrace of different realities is a manifesto for hope in a chaotic world.
Read Article
Insight
Reality-defying dining
Restaurants and bars are pushing the boundaries of food and drink with out-of-this-world dining experiences.
Read Article
Insight
The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
Read Article
Insight
CES 2025: Autonomous futures
From vehicles and humanoids to accessibility devices and cleaners, autonomous tech is everywhere.
Read Article
Insight
CES 2025: Exoskeleton tech
Garments and gadgets give people an extra super-human boost.
Read Article
Insight
CES 2025 Trends
From extending lifespans to solving the world’s biggest challenges – tech proves its place in shaping a promising future
Read Article
Insight
Anime’s cultural clout
Brands are tapping into a surging global appetite for manga and anime.
Read Article
Insight
Audio social experiences
Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
Read Article
Insight
Underconsumption
The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
Read Article
Insight
Karmic salons
Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
Read Article
Insight
Work resorts
The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
Read Article
Insight
Branded escapes
Food & drink brands craft immersive travel getaways.
Read Article
Insight
Joyful architecture
The idea of architecture that uplifts and creates a sense of community is taking hold.
Read Article
Insight
Longlife careers
Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
Read Article
See More