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Sexy, reinvigorated

Sexy is back and it's more inclusive than ever
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Astro travel

Astrological travel gains in popularity as explorers seek to blend wanderlust with personalized cosmic guidance.
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Reality shift

Generation Z’s embrace of different realities is a manifesto for hope in a chaotic world.
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Reality-defying dining

Restaurants and bars are pushing the boundaries of food and drink with out-of-this-world dining experiences.
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The Future 100: 2025

VML reveals our 100 trends set to transform the marketplace in 2025
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CES 2025: Autonomous futures

From vehicles and humanoids to accessibility devices and cleaners, autonomous tech is everywhere.
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CES 2025: Exoskeleton tech

Garments and gadgets give people an extra super-human boost.
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CES 2025 Trends

From extending lifespans to solving the world’s biggest challenges – tech proves its place in shaping a promising future
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Anime’s cultural clout

Brands are tapping into a surging global appetite for manga and anime.
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Audio social experiences

Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
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Underconsumption

The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
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Karmic salons

Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
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Work resorts

The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
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Branded escapes

Food & drink brands craft immersive travel getaways.
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Joyful architecture

The idea of architecture that uplifts and creates a sense of community is taking hold.
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Longlife careers

Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
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