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Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.
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Gen X's power era

What appears to be a classical tapestry on closer inspection depicts a crowd of adoring women around another in the centre wearing jeans and a denim shirt.
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Tastemaking brands

Black and white campaign image from Bottega Veneta's 'Craft is our Language.' On the left, a woman in profile - Zadie Smith - wearing a leather jacket and earring. On the right, three raised hands against a light background, with the Bottega Veneta logo.
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The human premium

Heinz Trade Up
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Functional billboards

SXSW Austin picture of street with SXSW logo
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SXSW 2026: Trends & insights

Austin skyline at dusk shows the bridge into the city over the river into Downtown.
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SXSW 2026 preview: Ones to watch

A large pink plush character in bunny costume with long ears and a small blue bow, depicted as crying with visible tears streaming down its face. The character lies face down on a rectangular pink platform. In the foreground, the platform is surrounded by a glossy, bright pink, viscous-looking substance, from which several smooth, peach-colored ring-shaped sculptures of varying sizes emerge. A small red, textured object resembling a gummy bear is near the character's head. In the background, large industrial-style windows with natural light illuminate the indoor exhibition or gallery space.
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China's soft power surge

HERO unlocked
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Loyalty, unlocked

WEB SW1 3904 m8ln3 D2h
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Cannes Lions 2025: The Age of Experiences

Dont Come Here Oslo Campaign 01
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Humble branding

HERO VINTED STILLS SHOT 04
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Underconsumption

HERO Elf Campaign1
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Dupes evolved

Game Play Example 2
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Gamified hires

Vacheron x Harrods xydrobe Virtual World Dunes still
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Awesperiential retail

Cannes Lions2024 Hero
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Cannes Lions 2024: Trends and takeaways

White X with the words Ten Years on a background of peach colored clouds
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The Future 100 celebrates ten years