White X with the words Ten Years on a background of peach colored clouds
Insight

The Future 100 celebrates ten years

100 days after the Future 100 launch, a look back at a decade of trends
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Colorful mural for Austins historic Sixth Street
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SXSW 2024: Ones to Watch

Our essential picks from this year's schedule
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A view of someones hand leafing through a print journal open at a black and white photographic spread
Insight

Unhurried media

Brands are turning to print media for more leisurely, reflective content experiences.
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An airy light filled workspace with four people working at desk spaces A black and white dog sits beside a desk In the background more people are chatting on sofas
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Community-centric retail

Shopping streets and districts will be revitalised by focusing on community.
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A hand with light skin and a silver ring on the thumb finger turns the pages of a book.
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New age religion

Young gens are embracing faith in modern ways.
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Two sets of windows with mannequins pictured in the dark. On the left and right, three panes show one mannequin each, separated by a black wall. Image taken from outside.
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Co-creative futures

Consumers and brands are collaborating for a more creative, collective future.
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Three screenshots from an iPhone screen, side by side, of an interaction with a chatbot to plan a honeymoon trip.
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AI task rabbits

Service apps and brands are amplifying mundane tasks to make administrative work efficient and engaging.
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A man with light skin and dark hair lays on his right side next to a large black handbag. He wears a black tracksuit.
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Quiet luxury

Stealth wealth makes a return, encouraging brands to shed logos and bold colors.
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A person stands holding a light blue record in front of their face in a room with a dark blue wall and a blue and orange floral curtain to the right.
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Milan Design Week

Multi-sensory immersions and new tech perspectives stirred new conversation between exhibits this year.
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Window display on street with a teal background and bright, giant, colorful flowers with a sun in the corner. A woman walks by the display, blurred in movement.
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Joyconomy couture

High-fashion retailers continue to enrich the lives of shoppers by deploying joy.
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A black silhouette of a digitally rendered person looks to the viewer's left, expressionless, wearing a etherial white shirt that flows to and from its torso.
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AI fashion

Rising tech is rewiring the fashion industry from the inside out.
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A woman with blonde hair and light skin jumps across the camera in front of a blue sky. She wears a white sleeveless jumpsuit with cut-outs on the sides.
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Sustainable traceability

Brands across industries are investing in better practices for people and planet.
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Teal, floral background of an image with two animated characters embracing and looking out to the viewer. Text at top: LOEWE
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Street to screen culture

Established brands are tapping into pop culture audiences with big and small-screen connections to maintain a modern, fluid reputation.
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A woman with blonde hair holds a young girl's hand and looks down at a cell phone. They are walking towards a car that reads "Bolt Drive"
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Sharing economy 2.0

The influence of gen Z is driving a new era for the Sharing Economy.
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A woman with light skin and curly, long auburn hair is staring to the left at a pill-shaped light fixture.
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Solar tech

High-design spaces and heritage sites are harnessing the power of the sun.
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A dim beige room displays four light fixtures. Left to right: a donut-shaped auburn light rests on a table block, a thin circular light shines at the wall, 3 u-shaped lights hang from the ceiling, an auburn circle shines light from the right half of it.
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Emotional fixtures

Consumers are designing their personal spaces to evoke positive emotions of safety, calmness, and acceptance.
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