Travel & Hospitality | VML

1st October 2023. Herceg Novi. Montenegro. The Ultra Swim 33.3. Day 3.Photo Photo - Lloyd Images

Courtesy of Furtenbach Adventures

High-friction travel

Birdwatching in the Dauphine Alps. Courtesy of Emmanuel Rondeau

Rewilding tourism

Photography by Min An. Courtesy of Pexels

Happiness economy

A blurry, motion-effect photo of a person stretching outdoors against a bright blue sky. They are standing on one leg and holding their other foot behind them to stretch their quadricep, with the sea visible on the horizon in the background.

Five wellness trends to watch

A rooftop terrace featuring a square swimming pool with checkered tiling. The pool deck is made of matching brown and beige square tiles, furnished with a wooden side table, a lounge chair, and sun loungers. In the background, green trees meet the blue ocean under a clear sky.

Safe haven travel

Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.

Gen X's power era

Alibaba

Superapp sovereignty

United Airlines’ Relax Row transforms a standard row of three economy seats into a couch-like sleeping space. Courtesy of United Airlines

Elevated economy

Bar interior featuring paneled wood booths, mirrored wall, teal blue divider screens and round black tables, with retro style globe lamps.

Retro-futurist design

A gourmet dessert or breakfast dish of stacked muffins sits on a wooden table in the foreground. In the blurry background, chefs in white uniforms and hats work in a professional kitchen.

Dining diversifies

SXSW 2026: Trends & insights

Austin skyline at dusk shows the bridge into the city over the river into Downtown.

SXSW 2026 preview: Ones to watch

HERO A young man walking in a egyptian temple Courtesy of Wirestock

Extreme day trips

HERO 2025 NYT Nerdy Plant Co 7

Homenomics

Jason leung 6 Kzwv My H d8 unsplash

Downsized dining

HERO AI generated image x ray st peters basilica

SXSW London: The Digital Vatican