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SXSW London: Thriving in the longevity era

What does it take to live to 100?
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Hydration+

New startups shake up the billion-dollar hydration market with thirst-quenching, health-inducing beverages.
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Prosocial media

Companies are putting the "social" back into social media.
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Immersive wellness

Immersive experiences go beyond entertainment to deliver therapeutic impact.
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SXSW 2025: Tim de Laughter, The Polyphonic Spree and Resolution

"Music has become so disposable that we don't really take the time to take it in."
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Circadian snacking

Sophisticated, functional food is being optimized to meet the needs of the body’s fluctuating daily rhythm.
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Nahid de Belgeonne, somatic movement educator and author

"Once you can tune back into yourself and get embodied, it's incredibly empowering, because you're in charge."
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Ozempic world

The global appetite for weight-loss drugs is driving disruption across industries.
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Sexy, reinvigorated

Sexy is back and it's more inclusive than ever
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Reality shift

Generation Z’s embrace of different realities is a manifesto for hope in a chaotic world.
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CES 2025 Trends

From extending lifespans to solving the world’s biggest challenges – tech proves its place in shaping a promising future
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Blue Zones retreats

Wellness resorts propel the longevity revolution with programs based on Blue Zone living.
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Somatic wellness

Wellness modalities are inviting people to go inward to discover what their bodies—and minds—really need.
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Karmic salons

Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
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Fine fragrance reinvigorated

The luxury olfactory experience gets an update thanks to a young generation willing to splurge on smelling rich.
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Dream tourism

Hotels are making dreams worth remembering with next-level sleep experiences.
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