WEB Treatment Roomat Guerlain Spaat Raffles London OWO
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Branded standalone spas

Beauty experiences are key to unlocking consumer affinity.
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Pool 7261 2 bearbeitet Sunset Mist new
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Bioharmonizing spas

Gone are the biohacking days, instead welcome bioharmonized balance.
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HERO Leticia Credidio Sky Collection 5
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Idyllic idleness

Can the act of doing nothing be the secret to a healthier and happier life?
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A white bare chested man with a beard strikes a tough guy pose against a blue background his head is covered in foam and a bottle branded Stuff is perched on his head
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Reimagining masculinity

New cultural narratives are supplanting tired old tough guy tropes
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HERO Active Treatment Essence with Ingredients
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Slow beauty

Ethically minded beauty brands blend a sustainable and measured approach to formulating optimal performing skincare.
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HERO Photo Credit Bryan Johnson 1
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Supercharging healthspans

Longevity specialists and tech entrepreneurs are spending millions on boosting healthspans and seeking eternal life.
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White woman with brown hair and freckles is winking and holding a yellow capsule in front of her left eye She wears a top with thin yellow crisscross strap
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Skin supplements

The billion-dollar supplements category gets the beauty treatment.
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Pour Moi HERO
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Climate adaptive beauty

Beauty products are formulating with the changing environment in mind.
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A woman with light skin and dark hair is wearing a flight crew uniform and red lipstick. Another woman wearing black stands behind her, doing her hair.
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Luxe beauty perks

Luxury brands are beautifying the travel experience.
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Several white, dotted DNA sequences in front of a dark navy background.
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Future of fertility

Shifts in technology and cultural standards are changing the way young people can shape their future families.
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A white bag of chocolates rests on a table in an orange room with a bowl of orange-colored chocolates just behind it, and a hand with dark skin and blue-tipped painted fingernails taking an orange colored chocolate from a bowl in front of the bag.
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Snackable lifestyles

Consumers are piecing in their health and wellness habits in small, quick doses to supplement their busy lives.
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Two women lean over a pink box. They are smiling, wearing aprons, and are crafting or painting the box. Others work at craft tables in the background.
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Joy therapy

People are practicing joy to better their hearts, minds, and spirits with intention.
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A blonde woman with shoulder length hair smiles at the camera wearing a bathing suit. The words Sports Illustrated appear behind her.
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Aged celebrations

Changemakers in the beauty industry are forcing consumers to reconsider age in a positive light.
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A green awning that reads "Zaro's Fruits and Veg" stands over a large, overflowing fruit stand with three people standing and shopping beneath it in the background.
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Food as medicine

Looking to tackle poor diets driven by inequality, food prescriptions are making their way into the healthcare system.
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A woman with fair skin and dark, short hair is pictured in two photographs taped to a wall. On the left, she rolls her eyes to the left of the image. On the right, she looks into the camera with her head tilted to the side.
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Life, refocused: a mini series

VML Intelligence is highlighting creatives who have pivoted their lifestyles, careers, and habits in the years following the pandemic.
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A dark, large gymnasium photographed from above. Black furniture, weights, and walls. Spherical, bright white lights hang from the ceiling.
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Luxe fitness clubs

Exclusive spaces are formulating tight-knit communities for getting fit.
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