Olfactory archaeology
Perfumers are pioneering a new frontier in sensory storytelling by bringing the ancient and extinct back to life.
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Health & Beauty
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SXSW 2026: Q&A with Mikael Kågebäck, CTO at Sleep Cycle
"Sound is an incredibly rich signal for health"
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Endurance athletes
Athlete-grade sports are drawing participants for the challenges they offer for body and mind – all while creating a sense of community.
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CES 2026: Neurotech
From improving sleep to upleveling gameplay, the brain has become the gateway for betterment.
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New rave rituals
Raves are reborn as the surprising new frontier for wellness and connection.
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Speculative beauty
From AI-generated humans to virtual embalming—technology paves the way for infinite self-expression.
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Hydration+
New startups shake up the billion-dollar hydration market with thirst-quenching, health-inducing beverages.
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Immersive wellness
Immersive experiences go beyond entertainment to deliver therapeutic impact.
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SXSW 2025: Tim de Laughter, The Polyphonic Spree and Resolution
"Music has become so disposable that we don't really take the time to take it in."
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Circadian snacking
Sophisticated, functional food is being optimized to meet the needs of the body’s fluctuating daily rhythm.
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Nahid de Belgeonne, somatic movement educator and author
"Once you can tune back into yourself and get embodied, it's incredibly empowering, because you're in charge."
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