Health & Beauty | VML

Submersive Rendering 1 credit Lua Brice courtesy of Submersive

Four Gen Z adults in casual clothing sit side by side outdoors in late afternoon light. They are smiling, conversing, and holding beer bottles, framed by string lights and pine trees in the background.

Gen Z's nowism

A blurry, motion-effect photo of a person stretching outdoors against a bright blue sky. They are standing on one leg and holding their other foot behind them to stretch their quadricep, with the sea visible on the horizon in the background.

Five wellness trends to watch

Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.

Gen X's power era

An outdoor, paved courtyard area filled with people socializing in front of industrial-style buildings. Some people are sitting at wooden picnic tables and high-top bar stools under beige umbrellas, while others walk through the space. In the background, there are shipping containers, brick buildings, a white car parked on a lower rooftop, and a large, stylized bow sculpture pointing toward the sky on the right.

SXSW London 2026: Trends and insights

Photography by Hani Almuzaini. Courtest of Pexel

Olfactory archaeology

SXSW 2026: Trends & insights

Mikael Kågebäck wears a light button-up shirt and sits against a softly blurred indoor background. He has a shaved head with a reddish-brown beard.

SXSW 2026: Q&A with Mikael Kågebäck, CTO at Sleep Cycle

Austin skyline at dusk shows the bridge into the city over the river into Downtown.

SXSW 2026 preview: Ones to watch

The Adizero Dropset Elite shoe

Endurance athletes

Nuromova N1

CES 2026: Neurotech

Longevity Raveat Koko2

New rave rituals

WEB HERO Ben Cullen Williams in collaboration with Isamaya Ffrench Past Life 2021 David Parry PA Media Assignments

Speculative beauty

Jason leung 6 Kzwv My H d8 unsplash

Downsized dining

WEB Longevity Rave San Fran

SXSW London: Thriving in the longevity era

LR Punchy Hydration Mexican Lime2

Hydration+

Mozi Multiple Main Orange HERO

Prosocial media