Making AI Accessible: VML to Lead Key SXSW Panel

At SXSW 2025, experts Josh Loebner, Global Head of Inclusive Design, and Jason Carmel, Global Lead of Creative Data at VML, are set to lead an eye-opening panel: Disabling AI – How to Make Machines See Disabled People. With an estimated 20% of any audience identifying as disabled, this session addresses a critical gap in AI design and development: ensuring that artificial intelligence is accessible and inclusive.

The panel will cover the differences between performative and authentic technology, emphasizing why the underrepresentation of disabled individuals in AI is untenable. Attendees will learn actionable steps for creating AI products that see—and serve—the disabled community. This panel promises valuable insights for coders, product owners, and marketers alike, aiming to build an AI-driven future where accessibility and inclusivity are foundational.

SXSW 2025 will take place from March 7 to March 15 in Austin, Texas, offering an immersive experience for those passionate about technology, media, health, government, and innovation. Known for its diverse lineup, the SXSW Conference will feature panels, workshops, and keynotes on cutting-edge topics such as artificial intelligence, medtech, sustainable energy, and the future of the creator economy. This event attracts industry leaders and forward-thinking minds from around the globe, creating a unique platform for networking, learning, and sharing groundbreaking ideas.