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Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.

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Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage

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Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge

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Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks

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