VML: Titanium, Triumphs, and #2 at Cannes 2026

Building on our incredible wins from yesterday, Tuesday brought a total of 8 Lions, including 2 Gold, 2 Silver, 4 Bronze, and 15 shortlists across multiple categories.

Continuing its remarkable success, "Beat Cancer Off" by VML New York for F Cancer earned another Gold Lion in the Entertainment Lions for Music category and added two Silver Lions in the Film Craft category. We’re also thrilled to celebrate "Lucky Fan Index" by VML Warsaw, which earned its first-ever Gold Lion in the Entertainment Lions for Sport category. 

Our Bronze Lion wins include an additional recognition for "Little Breaks" by VML London for KitKat in the Design category and "The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, in the Industry Craft category. We’re also celebrating first-time wins for "OREO Cows" by VML New York and Mexico for OREO in the Film Craft category and "You Must Love Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, in the Industry Craft category.

VML continued its incredible winning streak on Wednesday at the Cannes Lions International Festival of Creativity, celebrating one of our most successful nights yet. The day brought an outstanding 17 Lions — 1 Grand Prix, 7 Gold, 6 Silver, and 3 Bronze—alongside 30 shortlists.

Leading the charge was "The KitKat Heist" by VML London and Burson, which secured our first Grand Prix of the show in the PR category. This campaign also brought home four Gold Lions across the Media, PR, and Social & Creator categories, as well as three Silver Lions in the Direct, Media, and Social & Creator categories.

Adding to their wins earlier this week, "T-Rex Leather" by VML Paris earned a Gold and Silver Lion in the PR category, while "OREO Cows" by VML New York and VML Mexico claimed a Gold and Bronze Lion in the Direct category. "Lucky Fan Index" by VML Warsaw also continued its success, winning a Silver Lion in Creative Data and a Bronze Lion in Direct.

We’re also celebrating first-time wins for several standout campaigns. "Chicken Screams for Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, earned a Gold Lion in the Social & Creator category. "MNTANA KA GOGO" by VML Johannesburg won a Silver Lion in Social & Creator, and "(Save A) Life Insurance" by VML Bucharest and VML New York brought home a Bronze Lion in the PR category.

Thursday was another remarkable day for VML at the Cannes Lions International Festival of Creativity, as we celebrated yet another Grand Prix win—our second of the festival!

The Grand Prix was awarded to "Lucky Fan Index" by VML Warsaw in the Creative Commerce category. In addition, the campaign earned two Gold Lions in the Brand Experience & Activation and Creative Commerce categories.

"OREO Cows" by VML New York and Mexico continued its winning streak, taking home a Gold Lion and a Silver Lion in the Brand Experience & Activation category, as well as another Silver Lion in Creative Commerce. Meanwhile, "The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, earned a Silver Lion in Brand Experience & Activation.

Our Bronze Lion wins showcased the breadth and impact of our creative work. "Preserved Promos" by VML New York secured two Bronze Lions in Creative Effectiveness and Creative Strategy. "T-Rex Leather" by VML Paris earned a Bronze Lion in Innovation, while "The Shakespeare BIC" by VML São Paulo and "You Must Love Coke" from WPP Open X, led by VML and supported by Ogilvy and WPP Media for Coca-Cola, both won Bronze Lions in Brand Experience & Activation.

The night ended with 12 Lions — 1 Grand Prix, 3 Gold, 3 Silver, and 5 Bronze—alongside 12 shortlists.