Schweppes Flavor of the Quarter
Experience always wins
Protect Us From Evil
A deep dive into the truckers community through featuring a couple of drivers and the road hazards they face while pushing through each and every day.
Challenge
1. Changing the society’s perception of the driver from being the reckless human and being blamed for most road accidents to showcasing the road hazards they face everyday and how they keep pushing through.
2. Linking the #1 LCV truck brand with our brand; Shell Helix and to stand out against competition
3. Showcasing the emotional side of the driver.
Inspiration
Speaking the driver's language. Focusing on their issues and what matters to them; emotionally and functionally. While having a brand that always speaks to the hearts of the consumers.
Idea
Showcasing true and authentic cultural acts in the Egyptian society that well resonates with our target
Growth
The copy over performed and achieved a high positive sentiment with a 33.8M total views.
