MENA EFFIES 2021
Sustained Success
Gold
The App that Redefined Banking
stc pay made every person in Saudi re-question the fundamentals of banking
Challenge
Winning the trust of the nation as a real bank among big players.
Inspiration
The banking industry was not changing as quickly as consumers were.
Idea
Make consumers re-question the fundamentals of banking. Hijacked almost every single money transaction moment in our day-to-day life and turned it into an app feature.
Growth
Exceeded all active users and downloads KPI’s and became the first ever unicorn fintech in the region.
