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UEFA Euro 2024 Identity System
A Brand That Feels Like Home
UEFA’s Euro 2024 identity represents the real-life diversity of the true football heroes: the fans. UEFA EURO 2024 was about welcoming everyone home, because Football is a place we all belong to and UEFA EURO is a moment we are all invited to celebrate, together.
From now, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities: a EURO which is truly for everyone!
Create a brand for UEFA EURO 2024 that is hosted in Germany, but is about all of Europe.
A New Era for UEFA EURO. After the tournament toured Europe in UEFA EURO 2020, it was going back to a host country, but it will always belong to every fan.
A birdseye view of Berlin's Olympiastadion combined with all UEFA nations's flag colours created a powerful symbol: a home for football and all its fans. We then explored fan diversity through a series of illustrations, and language diversity in a bespoke font "without borders", designed with all European alphabets in mind.
One of the most well-liked UEFA EURO brands and an identity system that was truly appreciated for its richness and adaptability to different UEFA and partner usages.
