Welcome to a Whole New World of Hyatt

Hyatt faced a problem: their brand had become confusing, buried in a sea of sub-brand logos and confusing messaging. World of Hyatt, their signature membership program, still had tremendous equity in the world of hotel rewards. So when Hyatt asked VML to refresh their brand, we shifted the messaging hierarchy to focus on the emotional experiences and “in-between moments” shared by guests across all Hyatt’s brands with the tagline, “Be more here.” And we put World of Hyatt’s famed blue square logo front and center, creating a hidden H in almost every ad. We’re proud to help return Hyatt to its rightful place at the top of the industry.