Brand Experience (BX) is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX Offerings

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Advertising

We craft marketing communications that transform audience insights into powerful brand-to-shelf strategies. By building awareness and influencing attitudes, we shift interest into action; driving consumer demand and measurable business outcomes.

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Brand Strategy & Design

Crafting enduring brand positioning and distinctive visual identities that build long-term mental availability while capturing immediate market opportunities. Our strategic approach ensures your brand delivers consistent value to buyers today and tomorrow, with powerful foundations and identity at its core.

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Social & Influencer

Leveraging social media platforms to connect with audiences, build brand consideration, create engagement, and drive measurable actions. Our strategies transform social presence into tangible business results, from increased awareness to leads and sales.

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Sports, Experiential & Entertainment

End-to-end solutions spanning sports, experiential and entertainment, from proprietary tools to strategy, creative and production. We identify and maximize partnerships while creating unforgettable experiences that drive meaningful brand connections.

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Content & Marketing

Creating and distributing valuable, relevant content that informs and engages target audiences. We build relationships and trust by providing useful information through owned channels, driving profitable customer action beyond traditional sales messaging.

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Brand Experience Work

Coca-Cola
Has Awards

Thanks for Coke-Creating

Embracing local culture and creativity through iconic branding
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Thanks for Coke-Creating
BIC Brazil
Has Awards

The Shakespeare's BIC

Rewriting a timeless classic with an iconic pen
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The Shakespeare's BIC
Wendy's
Has Awards

Frosty Fix

Fixing Mcd's broken ice cream machines with Wendy's Frosty
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Mondelēz International
Has Awards

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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The Foundation to Combat Antisemitism
Has Awards

Timeout Against Hate

A unifying campaign that calls on sports fans to stand together against all forms of hate
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A Timeout Against Hate

Brand Experience Insights

Kit Kat OOH
Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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AI poweredsearch SEO
Insight

Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt

Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.
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Insight

Creator Content That Over-Delivers

Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content
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Brand Experience News

Creativepool Annual Names VML Network of the Year in 2025
News

Creativepool Annual Names VML Network of the Year in 2025

VML earned four honors at The Annual, including Network of the Year, plus Gold in Print, Silver in Out-of-Home, and Gold in Social Good.
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News

Gerety Awards Name VML Global Network of the Year for Second Consecutive Year

VML earns 50 honors at the 2025 Gerety Awards, including 9 Gold, 14 Silver, and 5 Bronze
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Purple Snowflake
News

VML Named APAC Network of the Year in Campaign Brief’s The Work 2025

VML tops Campaign Brief’s The Work 2025 with 148 Acceptances, earning APAC Network of the Year and No. 1 rankings across multiple markets
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AME Awards 2025 Hero
News

New York Festivals AME Awards Recognize VML with Regional Campaign of the Year Honors

VML secures 34 awards, including two Regional Campaign of the Year titles and multiple Gold, Silver, and Bronze at the 2025 New York Festivals AME Awards
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Our Leadership