Real-time Omnichannel Journeys in a Cookieless World
With the introduction of customer journey management alongside Real Time CDP, Adobe Experience Platform now enables marketers to orchestrate and activate connected, data-driven customer experiences across channels from a single marketing platform.
Finally, a solution that is built to scale and that delivers automated and personalised omnichannel customer experiences.
Too good to be true? Our experts and leaders from WPP took a look under the hood and shared their real-life experiences about the business growth that you can realise and how companies scale across markets, brands, and channels.
The session covered:
- The growth that real-life companies are creating with automated customer journey programs.
- Demonstration of how Adobe Experience Platform optimising customer journeys using real-time customer data.
- How to thrive in the cookieless future.