Insights

Feel the Sound HERO

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Sound, unbound

Freed from the confines of the ear, sound can be a multidimensional force

HERO Meli Feature 3

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5 beer innovations

Salute! to inventive, better brews.

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Copyright, nature

No longer merely a muse, nature is now an artist in its own right.

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Homenomics

From plant nannies to life concierges, new demands around the home evolve traditional domestic help.

Longevity Raveat Koko2

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New rave rituals

Raves are reborn as the surprising new frontier for wellness and connection.

WPP Open GPT One

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Algospeak

Are you fluent in the latest global language?

HERO Charlotte Tilbury announces first sports sponsorship F1 Academy image 1

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F1 new wave fandom

A new generation of fans evolve Formula 1’s brand partnerships and appeal.

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Speculative beauty

From AI-generated humans to virtual embalming—technology paves the way for infinite self-expression.

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Deluxe matchmaking

As dating app fatigue grows, affluent romantics are turning to old-fashioned matchmakers.

The New Abnormal podcast Sean Pillot de Chenecey

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Podcast: The New Abnormal

VML Intelligence chats with host Sean Pillot de Chenecey

Oishii Koyo Berries

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Haute fruit

For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.

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Dining sanctuaries

Restaurants are serving up introvert-friendly hospitality.

HERO The News Movement

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Teenage media

Young readers are proactively creating and embellishing their own news sources catered to their generation’s evolving needs and interests.

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Miniature cocktails

Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.

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Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.

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Unsmart interfaces

From automotive to interiors, manufacturers are reverting to simple and tactile controls.