B2B communication is about to be revolutionized. According to more than 2,250 B2B professionals worldwide, 67% would like to make decisions online using avatars in the metaverse. This may seem unrealistic, but B2B payers want the same buying experience as B2C shoppers: a smart blend of physical and digital experiences. While the metaverse is still far away, there are many things B2B marketers should do now.
The B2B Future Shopper 2023 - Japan
The B2B Future Shopper Report 第3版
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