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The B2B buying experience is set for a revolution according to 2,250+ B2B buyers across the globe, with 67% declaring they would like to conduct their online buying via an avatar in the metaverse. Whilst this might seem fanciful, what is clear is that B2B buyers are desperate for the same experience that is afforded to B2C shoppers, one that expertly fuses together physical and digital interaction. And while the metaverse is the future, there is plenty that B2B sellers need to do right now.

This report will help you understand the needs of your B2B customers and offers clear guidance on how to meet their aspirations, whether partnering with a marketplace, optimizing through mobile sites or selling through the metaverse.

The report clarifies where B2B buyers go for inspiration, search and purchase, their pain-points and evolving needs. It offers expert advice to help you shape and deliver a powerful omnichannel strategy, and guidance to help you to deepen the connection with your customers today and in the future, as well as transact more with them across every channel.

With the survey conducted in 2023, the findings remain highly relevant in 2024, as market dynamics - influenced by a heightened mix of competitor pressure, customer expectation and supply chain turbulence - continue to inspire developments across B2B sectors.

The B2 B Future Shopper

B2B buying is increasingly online and continues to rise:

B2B buyers are not as loyal as you might think:

And frustration with B2B buying online remains high:

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