"The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media for The Coca-Cola Company
• Grand Prix
• Gold in Brand Film
• Gold in Out of Home
• Gold in Video Production
VML was named Creative Aces Agency of the Year at The Drum Awards for B2B, held during B2B World Fest in Miami. VML also won the Creative Aces Grand Prix for “The Last Coke in the Desert,” from WPP Open X, led by VML and supported by Ogilvy and WPP Media for The Coca-Cola Company.
The campaign received Gold awards in three categories: Out of Home, Video – Brand Film, and Video Production. The awards were presented on the event’s second and final night, which recognized work in creative excellence and effectiveness.
VML Paris received the Creative Aces President’s Award for its work with Lab-Grown Leather. Its “T-Rex Leather” campaign also won Gold in Demand Generation.
VML Thailand took Gold in Brand to Demand for “Soil Stay,” created for Tra Mongkut Fertilizer. The campaign also earned VML a Gold award in Live Experience.
The awards were part of a two-night program at B2B World Fest, recognizing work across The Drum Awards for B2B’s Industry, Go to Market, Creative Aces and Effectiveness categories.
Read more about the awards here.