What changes when the body enters the logic of measurement, performance, and visibility
Trama Vol II: Body Without Bodies, cartography of an Intervention
What changes when the body enters the logic of measurement, performance, and visibility
An exploration of the contemporary mutations of the body, the demands of image, and the ways of inhabiting it—set in tension with performance metrics and the discipline of training. We ask why more and more people are reorganizing their lives around physical performance, with a shared obsession: their own bodies.
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El cuerpo se habita como una interfaz de usuario: el mandato cotidiano es durar más, rendir mejor y optimizarse a tiempo.
Hay un nuevo estadio del cuerpo, moldeado por la musculación, la medicina estética y el mercado proteico.
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Editorial team
Maria Martin Sidras
Brand Strategy Director VML Argentina
Federico Roales
Brand Strategist-VML Argentina