Trama Vol II: Body Without Bodies, cartography of an Intervention

An exploration of the contemporary mutations of the body, the demands of image, and the ways of inhabiting it—set in tension with performance metrics and the discipline of training. We ask why more and more people are reorganizing their lives around physical performance, with a shared obsession: their own bodies.

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What changes when the body enters the logic of measurement, performance, and visibility

El cuerpo se habita como una interfaz de usuario: el mandato cotidiano es durar más, rendir mejor y optimizarse a tiempo.

Cuerpo sin Cuerpos

VML Argentina

At a Glance

50%

Bodybuilding has increased among Argentinians who practice sporting activities. Source: UNSAM + Argentinian Ministry of Tourism (2023)

At a Glance

The number of Argentinians using weight-loss drugs has increased fivefold Source: Elea/Clarín (Oct 2025)

At a Glance

91%

of negative comments about bodies are targeted at women in Argentina. Source: Report “Let’s Talk About Body Diversity” – PBA Advocacy Office (

Hay un nuevo estadio del cuerpo, moldeado por la musculación, la medicina estética y el mercado proteico.

Cuerpo sin Cuerpos

VML Argentina

Let's talk for more information

Fabiana Antonelli

Chief Strategy Officer-VML Argentina

CONTACT FABIANA

Ronny Weter

General Strategy Director-VML Argentina

CONTACT RONNY

Editorial team

Maria Martin Sidras

Brand Strategy Director VML Argentina

Federico Roales

Brand Strategist-VML Argentina

Other volumes

Discover Vol. I

Trama Vol I: Intimate Absence: Mutations of Desire. An invitation to consider our relationships, the corporeal, and encounters in the era of digital oversupply