The Government of Chile, in partnership with VML and Punk Robot, the Academy Award-winning studio behind "Bear Story," presents "Don't Stop Motion" – a powerful and moving animated short film that puts creative power directly in the hands of patients with rheumatoid arthritis. The film utilizes stop-motion animation and clay therapy to tell a story of resilience, creativity and the importance of never giving up – it's "cinematic process turned into therapy."
Don't Stop Motion
A groundbreaking film co-created by rheumatoid arthritis patients
Client
- Gobierno de Chile – CENABAST
オフィス
- Chile
Seeing their work reflected on the big screen, "Don't Stop Motion" aims to strengthen the self-esteem and self-worth of patients with rheumatoid arthritis.
Through initiatives like Don't Stop Motion, we champion creativity, connection and developing campaigns that drive change. Our goal is to raise awareness about a disease that, with early diagnosis, has a favorable prognosis for the 100,000 people it affects in Chile.
Montserrat Bauza
Marketing Director, Government of Chile
Rheumatoid arthritis affects over 20 million people globally, limiting mobility and impacting emotional well-being. While there’s no cure, many patients struggle to find holistic ways to manage their condition. The challenge was creating a campaign that raises awareness about the disease and empowers patients to reclaim their creativity, resilience and hope through an innovative therapeutic approach.
By engaging rheumatoid arthritis patients in crafting clay characters and participating in the filmmaking process, the project merges art, therapy and storytelling into a powerful animated short film that inspires perseverance while highlighting the benefits of creative and holistic treatments.
The resilience of rheumatoid arthritis patients inspired "Don’t Stop Motion," and their ability to overcome physical and emotional challenges through creativity and determination became the heart of the story. By turning clay therapy into a cinematic experience, the project celebrates human strength and reminds us of the importance of never giving up when life gets tough.
In addition to the patient and healthcare professional engagement campaign, "Don’t Stop Motion" is now available to the public. It’s a unique call to action, a celebration of perseverance, and a reminder that we must never stop moving despite adversity.
To see the film, click here.
In just weeks, the short film was embraced as official educational material in primary care centers, becoming a vital tool for learning and understanding, helping drive an increase in visits of more than 200% to the campaign website during the first weeks after launch.
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Awards
2025 Cannes Lions
Pharma
Bronze Lion
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