An exclusive round table on the new forms of interaction emerging between brands and consumers, thanks to generative AI.
At the heart of this transformation, generative AI promises to create a more fluid, relevant and personalised dialogue between brands and their audiences. But will this revolution deliver on all its promises?
We have gathered experts in creativity, AI and conversational experience with marketing and communications leaders from CAC40 companies for an exceptional round table to discuss the real and future impacts of this technology.
Together we explore key questions:
- How is generative AI redefining the customer experience?
- Between sites and chatbots based on AI gen, who will win the role of privileged interlocutor with consumers?
- What is the feedback from companies that have seen an AI gen-based bot launched in 2024?
- What can we expect over the next 5 years?
Dive into the future of conversations and come away with ideas that will transform your vision of brand-consumer interactions.
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