As President, Bill oversees VML’s B2B practice, including brand stewardship, account planning, account-based marketing, brand to demand generation, analytics, marketing technology, customer experiences and events.

Bill is responsible for leadership of the integrated B2B practice across all VML offices in North America along with key Global collaborations with VML, WPP agencies and WPP Media. This includes the orchestration of ABM, customer experience, brand to demand generation, technology and data solutions to meet the requirements of today’s B2B clients. The orchestration includes the planning, analysis and content from teams but also the collaboration with account - based marketing solutions and our client’s growth objectives.

Additionally, Bill chairs the WPP B2B Council, a forum of the WPP agencies and client leaders responsible for clients with a focus on B2B. The Council fosters best practices, shared learning and the acceleration of new technologies.