In a world where technology often feels cold and impersonal, Dell Technologies partnered with VML to prove that tech can have a heart. Over the past few years, we’ve worked together to tell powerful stories that highlight the human outcomes of innovation—transforming Dell’s brand and reshaping how people perceive the role of technology in their lives. This is the story of how Dell, with VML’s help, found the heart in tech—and became one of the most trusted brands in the world.

VML DELL TRANSFORMATION CS r61 Cannes2025
We believe technology has the power to move humanity forward.

Michael Dell

CEO, Dell Technologies