Netherlands

In the Content Marketing team, we work closely with the SEO and Commerce Management team. Together we work on increasing both (organic) traffic towards our clients’ websites, as improving the quality of the platform. The Content Marketing team focusses on copy creation. We do this customer centric and based on data such as search data. We setup content strategies and efficiently use AI tooling in content creation processes. The team is client facing and consulting on organic and content results and activities.

Please note Dutch language capabilities are required for this role.

3 skills you'll need:

Excellent writing and communication skills

Result driven and growth mindset

Creative skills with a proactive and assertive attitude

3 skills you'll learn:

Persuasive writing and marketing

How to discover consumer needs

Organic marketing tooling/AI content tooling

Notable clients:
Etos, Gazelle, L'Oreal, Danone

VML Netherlands' Data Science & Analytics team helps businesses make data‑driven decisions that lead to measurable growth. We turn complex data into actionable insights using advanced analytics and AI; improving marketing performance, forecasting demand, and personalizing customer experiences. As a Data Science Catalyst, you’ll work hands-on with tools like Google Cloud Platform, Databricks, Python and SQL. You’ll help build data products, models and dashboards that answer real business questions for our clients. You’ll also learn how to translate your analysis into clear, concrete recommendations that people can actually use. Our process includes building data strategies, developing tailored solutions, making sure they’re user-friendly, and continuously improving them. We also built a library of reusable building blocks to move faster from idea to working solution. We differentiate ourselves with a practical, transparent approach focused on delivering tangible results. Join our team of experts, from data scientists and engineers to data storytellers, and contribute to exciting projects. If you're a recent graduate passionate about data, VML offers a supportive environment to grow technically and develop strong consultancy skills. Let's turn data into results, together!  

3 skills you'll need:

Willing to look beyond the obvious and dive deeper into data using programming languages like Python and SQL.   

Technically proficient (an academic background in for example Econometrics, Mathematics, AI or Business Analytics) but also a people person who thrives in collaborative environments where you can connect with others and share ideas.   

Interested in people and understanding the digital marketing business: you enjoy explaining your technical work in simple words and are open to talking with non‑technical stakeholders. 

You also recognize that awareness of how the digital marketing business works is essential for translating technical work into real business impact. 

3 skills you'll learn:

Modern data & AI toolkit – Working with cloud platforms (e.g. Google Cloud Platform), Databricks, Python, SQL and git version control to build, productionize and monitor data solutions and machine learning models.      

Consultancy & stakeholder skills – Framing vague business questions into clear analytical problems, presenting your results with a storyline, and connecting insights to concrete actions for clients.      

From insight to impact – Designing and evaluating experiments, building dashboards and reports, and measuring the business impact of your models and recommendations in real digital marketing cases. 

Notable clients:
citizenM: Understanding their customer base and developing a data-driven personalized campaigns.   

TABS: Built a data platform that brings customer data from the website, email and stores together. It’s used to show product recommendations on the website, create customer groups for email campaigns and in-store use, and predict which product category a customer is most likely to be interested in next.   

KLM: Predicting the right timing for sending personalized offers. 

A note from the manager: "We’re a supportive and social team that values collaboration and balance. While we take our work seriously, we prioritize a healthy work-life balance and create a safe space for you to grow both professionally and personally."  

The Product Management department at VML Netherlands operates at the intersection of business, technology, and customer experience, translating complex client challenges into actionable, scalable digital solutions. We are a client-facing team embedded within the Commerce domain, working closely with stakeholders across Data, UX, Engineering, Marketing and Delivery to drive end-to-end product outcomes.  

Our core responsibility spans the full product lifecycle—from early discovery and problem framing to delivery and continuous optimization. We play a key role in shaping opportunities during the pre-sales and discovery phases, ensuring that client needs are clearly defined and aligned with measurable business value. This includes identifying growth levers in areas such as eCommerce, search & discovery, personalization, and AI-driven automation.  The team combines strategic thinking with hands-on execution, supporting both innovation initiatives and large-scale implementations. We standardize ways of working to ensure consistency and scalability across projects, while continuously iterating based on performance data and user insights.  

Ultimately, the department acts as a bridge between business ambition and technical execution—ensuring that digital products not only deliver functional value but also drive measurable commercial impact for our clients.
 

3 skills you'll need:

Structured Problem Solving (Product Thinking)

Base Technical Knowledge & AI Literacy (Hands-on Mindset)

Data-Driven Thinking & Experimentation

3 skills you'll learn:

Problem to Solution Identification & Translation

Applied AI as Driver of Commerce Growth (Build & Operationalize)

End-to-End Product Delivery in a Consulting Environment

Notable clients:
Coca-Cola, Ahold, Calvin Klein

In the Paid Media team of VML Netherlands we help clients grow with digital advertising. We guide Paid Media strategy, develop and manage online marketing campaigns and accelerate business results in collaboration with the other teams at VML for clients. 

As a Paid Media trainee, you will assist the team by setting up and optimizing online advertising campaigns in Google Ads, Meta Ads and Display Ads (DV360), getting hands-on experience from day one. But that’s not all, you will also: 

• Create Advertising creatives for clients and advertising platforms
• Work with automation tools such as Channable and Smartly to scale and automate campaigns
• Report to clients on campaign performance
• Consult with clients, you will be trained in becoming client facing, consulting clients on Paid Marketing strategy and execution
• Collaborate with other teams, work with other capabilities (SEO, Content, Data) to deliver optimal result

3 skills you'll need:

Curiosity: A natural curiosity about how things work and a desire to understand the underlying principles of paid marketing. 

Attention to Detail: Paid marketing often involves managing budgets, targeting parameters, and ad copy, so accuracy is crucial. 

Communication: We work client facing, therefore good communication is key.

3 skills you'll learn:

Proficient Campaign Management Across Ad Platforms: Within one year, the trainee will develop proficiency in setting up, managing, and optimising paid advertising campaigns across at least two core platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads). 

Data-Driven Optimisation & Analysis: The trainee will become skilled at using data to inform campaign decisions and improve performance 

Effective Collaboration & Communication: The trainee will develop strong communication and collaboration skills to effectively work within the paid marketing team and with other departments

Notable clients:
Praxis, Nestlé, Etos

The PXM team is focused to help clients winning on the digital shelf. Our team has a focus on improving everything around product data processes and increasing conversion by automating, facilitating and improving processes like creation, enrichment and syndication of product data to the different channels. 

Our team is solution (PXM and DAM) oriented with a strong focus on business value, efficiency and growth. Our consultants are client facing, work in multifunctional teams including client team members, with engineers, architects and QA. On a daily basis they analyse and research client processes, they lead / attend workshops, they collaborate with engineers and architects to design solutions, the give demo’s, train users or support users in operating the solution.  

Projects can have different objectives. We execute maturity assessments, where we check how prepared a client is to really win on the digital shelf, solution selections, to objectively choose the right solution for a client, discoveries to prepare an implementation, implementations and continuous improvement to configure and implement a solution at a client. 

During your traineeship you will learn all the insides of PXM and how we work with our clients to help them grow.

3 skills candidates should have:

Social and collaborative

Analytical

Strong communicator

2 things you will learn:

Being business value oriented

Solution thinking

Notable clients:
Samsonite, Bayer, Rituals