Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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From Queries to Conversations: How AI Chatbots Are Redefining Search
From Generative AI to LLMs, here’s how today’s search tools are evolving and why it matters.
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Automating Marketing Operations with AI
How VML MAP transformed Marketing Operations using Agentic AI
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Own Your Impact
Take control of your sustainability data to drive clear benefits for your business.
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VML Contributors Featured in Latest EXP. Magazine
VML thought leaders join industry experts in the newest edition of EXP magazine, Bottle Rocket’s annual publication focused on innovation and digital experience
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Unlocking the Power of Digital Transformation
...and how to avoid the cost of failure (with an average $10.9M program cost)
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Health Futures 2025
VML Reveals the "Brand Paradox" Shaping the Future of Health in 2025
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SXSW 2025: Key Trends
Amid tumultuous change, we're holding on to what makes us human.
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Shopify Explores the Evolving Role of CTOs in Innovation
VML’s Jeff Geheb shares insights on how technology leaders are navigating AI disruption in Shopify’s latest report, "The Innovation Mindset"
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Bestads Best of the Week Reviewed by Tom Murphy
Tom Murphy, VML North America Chief Creative Officer, chooses his favorites in every medium
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Circadian snacking
Sophisticated, functional food is being optimized to meet the needs of the body’s fluctuating daily rhythm.
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Beyond Creative: Human-Centered Marketing for an AI World
AI is reshaping marketing — our challenge is to harness it for creativity that truly matters
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The Future 100: 2025 - B2B Trends
Thriving in a Complex World: 14 Trends Shaping the Future of B2B
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