VML Leaders On Air

VML Hungary's own Tamás Balog, CEO and Illés Simon, Business Development Director recently took to the airwaves as featured guests on Jazzy popular radio program, offering a deep dive into the evolving landscape of brand communication and the critical role of digital strategy by introducing VML’s The Future 100 report. The Future 100 is VML Intelligence's annual forecast presents a snapshot of the year ahead and identifies the most compelling trends to keep on the radar. The report charts 100 trends across 10 sectors, spanning culture, technology, travel and hospitality, brands and marketing, food and drink, beauty, retail, luxurv, health, and innovation.

The engaging discussion, hosted by Márkamonitor’s Editor-in-Chief, László Szakács, provided a platform for Balog and Simon to share their extensive expertise, touching upon key trends shaping how brands connect with consumers today. Listeners gained valuable perspectives on the nuances of building resilient brands in an increasingly fragmented media environment, and the strategic imperative of digital transformation.

Illés Simon also added:

We explored how data-driven insights, coupled with compelling creative, are no longer just 'nice-to-haves' but fundamental pillars of effective brand building. The digital realm and future trends offer unparalleled avenues for engagement, and understanding how to leverage them is key.

The segment underscored VML's commitment to staying at the forefront of marketing innovation, continually adapting strategies to meet the demands of a rapidly changing market and trends. The insights shared by Balog and Simon are a testament to VML's deep understanding of consumer behavior and its ability to craft impactful solutions for its clients.

For those who missed the live broadcast, the full interview is available:

VML remains dedicated to fostering conversations that drive the industry forward and provide actionable intelligence for brands looking to thrive in the digital age.