Say YES with Allianz Trade !

VML delivers a series of short, dynamic videos that cut to the chase, translating Allianz Trade's promise: security and confidence, so SMEs can focus on what matters most – growth.

250227 ALL006 ALLIANZ TRADE 2025 Script01 UK

To design an ultra-impactful LinkedIn campaign to promote Allianz Trade's solutions to SMEs, a demanding target audience pressed for time, bombarded with information, and focused on ROI.

The need to provide SMEs with security and confidence, allowing them to concentrate on their core business and achieve sustainable growth.

Create a series of short, dynamic, and impactful videos that quickly convey the value proposition of Allianz Trade in a way that resonates with the ROI-focused SME audience.

A first phase of this campaign was launched in March 2025.

To reinforce the impact, a second phase was deployed in May 2025, built around a bespoke editorial strategy for Allianz Trade's four key markets: France, Germany, Italy and the UK.

At the heart of this approach is local storytelling, rooted in the economic realities of each country.

Our strategy is based on two complementary pillars:

* Thought leadership: content co-created with Allianz Trade experts, offering cutting-edge analysis and a clear vision of the issues facing SMEs. Three waves of publication are planned over the course of the year, with 8 LinkedIn posts each time, each highlighting the expertise of two specialists per market.

* Data-driven content: multimedia formats rich in data and insights, designed to feed local LinkedIn pages. These contents will serve as amplification pillars for the global campaign, with a parallel launch of the latter in two phases in 2025.