YouTube Festival

The #1 YouTube Advertising event in the UK, every year YouTube brings its largest audience of advertisers, creators, key opinion formers, and agency leaders face-to-face to celebrate every side of the platform.

The team have constantly helped us to reimagine how we engage our priority contacts. Through immersive storytelling, lightning talks and explosive creator performances we were able to share our passion for YouTube - and the content and creators that make it such a unique platform.

Google Marketing Lead

Engaging a diverse, time-pressed B2B audience at YouTube’s largest UK advertiser event doesn’t come without its challenges. For over a decade (and counting), we’ve evolved YouTube Festival to reflect an increasingly complex marketing landscape, adapt to a growing list of attendees, and even navigate a global pandemic — all while continuing to smash audience expectations of a B2B event and effectively promote YouTube’s powerful role in meeting marketing objectives.

Spotlight YouTube’s continual role in shaping culture by creating an event that is disruptive, forward thinking and deeply immersive year after year. As YouTube has evolved as a channel, so has the Festival and its advertiser audience. Each year we needed to deliver an event that outdid the last, and showcase that across Every screen. Every format. Everyone, There's Only One YouTube.

Transform some of London’s most iconic venues into an all-in celebration of YouTube. From an immersive stage event at Tate Modern, a hip-hop and emerging creator showcase at Outernet, to a woodland music festival and gym at 180 Studios. Even during the pandemic, we adapted with a virtual event live-streamed from the London Palladium and BBC’s studios.

While no two festivals are the same, each has been shaped by two core ideas:

Placing Creators at the heart of the Experience:
We’ve demonstrated why YouTube is the most rewarding platform for Creators, as well as celebrating hundreds of them via immersive content, featuring everyone from James Cordon, Ricky Gervais and Ed Sheeran, to Naomi Campbell, Sam Smith, and Grandmaster Flash.

Using Clients and thought leaders as Advocates:

We’ve constantly strived to showcase advertiser brands and agencies who use the platform to drive success - via onstage presentations and engaging content showcasing success stories and inspiration.

YouTube Festival has grown year after year in both audience size and production scale. Originally conceived as a standalone stage show, the event has evolved in recent years into a multi-day experience with a dynamic audience flow and immersive sessions tailored specifically to YouTube’s diverse audience groups—driving the highest sales follow-up of any Google UK event to date.