If you are building out a new marketing automation strategy or you need to reinvigorate your existing one, the following steps will help you get started. These steps might seem simple or obvious but even so, if they’re well executed, they can help you scale in leaps and bounds.

You can’t manage what you can’t measure. If you do all this work, but don’t know how it is contributing to your business – how do you substantiate the work, effort, and money spent on all these tasks?

8 Steps to optomizing your automation strategy

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

VML Scores at 2024 Clio Sports Awards
News

Clio Awards Honor VML with 94 Creative Achievements

Global VML teams earn 11 Gold, 19 Silver, 39 Bronze, and 25 Shortlist honors at the 2025 Clio Awards
Read Article
Screenshot 2025 04 24 at 1 49 55 PM
Insight

VML Contributors Featured in Latest EXP. Magazine

VML thought leaders join industry experts in the newest edition of EXP magazine, Bottle Rocket’s annual publication focused on innovation and digital experience
Read Article