Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience Work

Frankfurter Allgemeine Zeitung
獲獎項目

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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The 100th Edition Hero Image
Wendy's
獲獎項目

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
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Wendys Enter Chat Hero
Mondelez
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OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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OREO Calls HERO
Hellmann's

When Sally Met Hellmann's

Reuniting Meg Ryan and Billy Crystal in a nostalgic Big Game ad with Hellmann’s
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Hellmanns End Frame Hero
City of Miami Beach

Miami Beach Spring Break Reality Check

The show is fake. The rules are real.
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Miami Beach Spring Break Reality Check Hero

Brand Experience Insights

Coca Cola hero 01
Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Brand Experience News

FW Fanta Mangta
In The Press

Fanta's Latest Ad Featuring Kartik Aaryan Speaks to Gen Z's Desire for Indulgence

Created by VML India, the 360-degree campaign will be amplified across television, and digital touchpoints offering a fresh take on indulgence and joyful living
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Tru Green PGA Tour Hero
In The Press

PGA Tour Players Can’t Resist a TruGreen Lawn

Humorous new ads developed by VML shows what happens when your lawn is too good to resist, even for PGA TOUR players
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FW VML South Africa AI
In The Press

VML Tackles Representation with Africa-Focused AI Image Generator

VML South Africa has developed Asili AI, an AI image generator trained to create authentic images of African people
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Hellmanns Super Bowl 2025 Teaser
News

Hellmann's Teases Rom-Com Nostalgia and Epic Sandwich Order at Katz's Delicatessen for its Big Game Ad

This is the 5th year Hellmann's has worked with agency partners VML, Mindshare and Edelman to create memorable work for one of the biggest marketing events
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Our Leadership