Coca-Cola's innovative global campaign "Every Coca-Cola is Welcome," also known as "Thanks for Coke-Creating," celebrates local interpretations of its iconic logo by bodegas, shopkeepers and artists, creating a tapestry of cultural diversity and creativity. The campaign was developed by WPP Open X, led by VML and supported by Essence Mediacom and Ogilvy PR.
Thanks for Coke-Creating
Embracing local culture and creativity through iconic branding
Client
- Coca-Cola
Instead of correcting local interpretations of Coca-Cola's logo, we encouraged them.
These visuals are so meaningful and impactful. Signs for local businesses capturing colors of cultures and personalities of communities. We're proud to celebrate and embrace their work.
Islam ElDessouky
Global Vice President Creative Strategy & Content at Coca-Cola
What is so special about this campaign is that the Coca-Cola brand is being reinterpreted in every corner of the world through countless creative expressions. And these reinterpretations are only possible because the Coca-Cola logo is so ingrained in culture across the globe.
Rafael Pitanguy
Deputy Global Chief Creative Officer, VML
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Awards
D&AD Awards
2025
Yellow Pencil, 3 Graphite Pencils, 2 Wood Pencils
The One Show
2025
2 Gold Pencils, 4 Silver Pencils, 5 Bronze Pencils, 10 Merits
ANDYs Awards
2025
Idea
The Clios Award
2025
3 Gold, 4 Silver, 4 Bronze
El Ojo Awards
2024
2 Grand Prix, 6 Gold, 1 Silver & 4 Bronze
El Ojo Awards
2024
Winner in Best Local Idea: Mexico
The Drum Awards Festival
2024
Gold
London International Awards
2024
2 Gold, Silver, 6 Bronze
2024 Cannes Lions
Creative B2B — Cross-Channel Storytelling
Gold Lion
2024 Cannes Lions
Industry Craft — Art Direction: Brand & Communications Design
Gold Lion
2024 Cannes Lions
Print & Publishing — Social Behavior & Cultural Insight
Gold Lion
2024 Cannes Lions
Creative B2B — Craft in B2B
Silver Lion
2024 Cannes Lions
Direct — Co-Creation & User-Generated Content
Silver Lion
2024 Cannes Lions
Outdoor — Design for Promotional Items
Silver Lion
2024 Cannes Lions
Outdoor — Social Behavior & Cultural Insight
Silver Lion
2024 Cannes Lions
Direct — Small-Scale Media
Bronze Lion
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