How brands are using the comments sections to drive results
“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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A premature post-mortem: Ad execs on TikTok’s legacy so far
Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Tendencias clave
Las infinitas posibilidades creativas se desataron en Cannes Lions, con el toque humano en el centro del escenario
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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