Brand Experience

Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

Brand Experience Trabajo

Coca-Cola

Thanks for Coke-Creating

Embracing local culture and creativity through iconic branding

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BIC Brazil

Un BIC, Un Libro, Dos Clásicos

Reescribiendo un clásico atemporal con un bolígrafo icónico: Romeo y Julieta se encuentra con el BIC Cristal

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Wendy's

Frosty Fix

Fixing Mcd's broken ice cream machines with Wendy's Frosty

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Mondelēz International

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations

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The Foundation to Combat Antisemitism

Timeout Against Hate

A unifying campaign that calls on sports fans to stand together against all forms of hate

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Brand Experience Insights

Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge

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Insight

Cannes Lions 2025: Tendencias clave

Las infinitas posibilidades creativas se desataron en Cannes Lions, con el toque humano en el centro del escenario

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Insight

Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt

Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.

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Insight

Creator Content That Over-Delivers

Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content

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