VML Commerce is our transformative approach to modern business growth. Commerce has evolved from a stand-alone function to the central driving force behind marketing, media, and brand strategy. With over 5,000 commerce practitioners with backgrounds in CPG, DTC, and Technology, VML Commerce delivers exceptionally awarded creative commerce capabilities worldwide. Our unified offering addresses today’s complex omnichannel landscape by integrating media, platforms, marketing, content operations, and always-on campaigns through our integrated technology infrastructure. We combine integrated media and data though through Open Intelligence (powered by InfoSum) and infrastructures systems such as Connect OS to drive incremental growth across the entire customer journey.
Commerce
The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.
Our Commerce Offerings

Omni-Channel Commerce
We leverage unmatched intelligence to mine for growth opportunities and the human insights to unlock them. Through our BRAVE approach, we deliver creativity that turns culture into commerce. We create experiences that build brand equity and drive sales, helping our clients do more with less and optimizing executional efficiency.

Commerce Content & Operations
Unlock greater marketing influence and value: We optimize your entire operational chain, from supply chain to in-store packaging, helping you achieve significant gains and maximize overall impact

Commerce Platforms
With our deep-seated history in commerce technology, we help businesses build the technological and systems infrastructure required to deliver the omnichannel sales experience customers expect. Our full end-to-end offering covers everything from strategic conception, technology assessment and selection, to implementation and optimization. All with the aim of ensuring that our Client's businesses can thrive and be future ready.

Commerce Marketplaces
Marketplaces play a critical role at each stage of the customer journey and brands need to be consistent across each of these touchpoints to ensure their products stand out against the crowd. But success demands more than just being present. VML helps brands build connected marketplace systems, from setup to scale — aligning strategy, content, media, technology and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more. We help brands simplify complexity and stand out across today’s marketplaces & omnichannel ecosystems.
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Commerce Trabajo
Ziploc
Preserved Promos

Mondelēz International
Name This OREO

Kimberly Clark
Pack In More Fun

Mondelēz International
OREO Halloween

SC Johnson
Glade Dupe Detector

Our Partners
Through our partners, we’re inspiring powerful ecommerce journeys for clients globally.
Commerce Insights

Unlocking the Power of Digital Transformation

Tomorrow's Commerce 2025

Ya ha salido Future Shopper 2024

Commerce Unleashed: Europe, are you ready?
Commerce Noticias

VML Recognized by Analyst Firms Across the Consumer Journey

VML's New Campaign Discovers the Origins of the Name OREO

Obviously Joins the Walmart Connect Partner Network

Coca-Cola Puts Consumer Experiences First to Inspire Acts of Kindness This Christmas
Nuestros líderes

Brent Taylor
Chief Commerce Officer
United States

Megan Hoppenjans
Executive Director of Strategy
United States

Amy Worley
Global Chief Connections Officer
VML

Alex Brandstetter
Managing Director
United States

Gemma Spence
Chief Digital Commerce Officer
United Kingdom

Chance Chapman
EVP, North America Marketplace & Commerce Partnerships
United States

James Westoby
CEO UK Commerce and Technology
United Kingdom
