VML Commerce is our transformative approach to modern business growth. Commerce has evolved from a stand-alone function to the central driving force behind marketing, media, and brand strategy. With over 5,000 commerce practitioners with backgrounds in CPG, DTC, and Technology, VML Commerce delivers exceptionally awarded creative commerce capabilities worldwide. Our unified offering addresses today’s complex omnichannel landscape by integrating media, platforms, marketing, content operations, and always-on campaigns through our integrated technology infrastructure. We combine integrated media and data though through Open Intelligence (powered by InfoSum) and infrastructures systems such as Connect OS to drive incremental growth across the entire customer journey.

Our Commerce Offerings

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Omni-Channel Commerce

We leverage unmatched intelligence to mine for growth opportunities and the human insights to unlock them. Through our BRAVE approach, we deliver creativity that turns culture into commerce. We create experiences that build brand equity and drive sales, helping our clients do more with less and optimizing executional efficiency.

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Commerce Content & Operations

Unlock greater marketing influence and value: We optimize your entire operational chain, from supply chain to in-store packaging, helping you achieve significant gains and maximize overall impact

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Commerce Platforms

With our deep-seated history in commerce technology, we help businesses build the technological and systems infrastructure required to deliver the omnichannel sales experience customers expect. Our full end-to-end offering covers everything from strategic conception, technology assessment and selection, to implementation and optimization. All with the aim of ensuring that our Client's businesses can thrive and be future ready.

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Commerce Marketplaces

Marketplaces play a critical role at each stage of the customer journey and brands need to be consistent across each of these touchpoints to ensure their products stand out against the crowd. But success demands more than just being present. VML helps brands build connected marketplace systems, from setup to scale — aligning strategy, content, media, technology and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more. We help brands simplify complexity and stand out across today’s marketplaces & omnichannel ecosystems.

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Commerce Trabajo

Ziploc
Has Awards

Preserved Promos

Preserving savings like preserving food: Ziploc gives expired coupons a second life
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Preserved Promos
Mondelēz International
Has Awards

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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Kimberly Clark

Pack In More Fun

Helping parents pack smarter and shop digitally for stress-free family vacations
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Pack In More Fun
Mondelēz International

OREO Halloween

Transforming OREO cookies into a month-long Halloween tradition of mess-free carving fun
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OREO Halloween
SC Johnson

Glade Dupe Detector

Revolutionizing candle shopping by uncovering luxury scents at affordable prices
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Dupe Detector

Commerce Insights

ES Digital Transformation cover
Insight

Unlocking the Power of Digital Transformation

...and how to avoid the cost of failure (with an average $10.9M program cost)
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Insight

Tomorrow's Commerce 2025

25 future trends supporting the evolving consumer and reshaping future commerce
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Future Shopper Report2024 Cover Image Plain
Insight

Ya ha salido Future Shopper 2024

El informe analiza la evolución del panorama del consumidor a nivel mundial y las nuevas oportunidades que tienen las marcas de alcanzar el éxito a largo plazo.
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Amazon Commerce Report Hero Image
Insight

Commerce Unleashed: Europe, are you ready?

Our latest report with Amazon Ads explores the current state and future power of ecommerce & digital marketplaces in Europe, and how AI will change everything.
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Commerce Noticias

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Noticias

VML Recognized by Analyst Firms Across the Consumer Journey

Celebrating industry-leading recognition in brand experience, commerce, and digital transformation
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Noticias

VML's New Campaign Discovers the Origins of the Name OREO

VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
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Obviously Walmart Connect vml com No Logos
Noticias

Obviously Joins the Walmart Connect Partner Network

Delivering AI-Powered Influencer Campaigns That Drive Retail Media Success
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Coca Cola Puts Consumer Experiences First to Inspire Acts of Kindness This Christmas
Noticias

Coca-Cola Puts Consumer Experiences First to Inspire Acts of Kindness This Christmas

The campaign was developed by WPP Open X, led by VML, supported by Ogilvy PR and EssenceMediacom
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