At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Avocados From Mexico®

The Guac Guru

Football and Guac. So Predictably Good.
Ver caso
AFM STILLS PORTRAIT1358 2 Edit
Haleon Global

Robitussin Commuter Coughs

VML & Robitussin team up with a New York subway interview series to discuss the hot topic of colds on public transport
Ver caso
Commiter Coughs Hero
Mondelēz International

Coffee Calls for belVita

Transforming coffee culture into a dynamic brand experience
Ver caso
Coffee Calls for bel Vita Hero
Mondelēz International

OREO Walks

Turning crosswalks into shoppable out-of-home moments with unmistakable flavor
Ver caso
OREO Walks
Pack In More Fun
Kimberly Clark

Pack In More Fun

Helping parents pack smarter and shop digitally for stress-free family vacations
Ver caso
OREO Halloween
Mondelēz International

OREO Halloween

Transforming OREO cookies into a month-long Halloween tradition of mess-free carving fun
Ver caso
Scanwich
Mondelēz International

Chips Ahoy! Scanwich

A fun and interactive campaign that turned ice cream into savings and bespoke creations
Ver caso
Shoe Saver
SC Johnson

Shoe Saver

Turning the least effective bug-killing method into savings on Raid
Ver caso
Halloween Bug Out
SC Johnson

Halloween Bug Out

Turning Halloween spiders into offers on STEM Spider Killer
Ver caso
Oreo Menu
Mondelēz International
Has Awards

OREO Menu

Turning any website's hamburger menu into a menu for OREOs
Ver caso
Sing to Remember hero image
Coca-Cola
Has Awards

Sing to Remember

Using the power of music to awaken forgotten languages
Ver caso
Adscan hero 01
Makro
Has Awards

Adscan by Makro

A shopping tool capable of converting any outdoor ad into our new commerce channel
Ver caso
Potential Univar Image 1
Univar

Univar Digital Transformation

Jumpstarting Univar's Transformation via Adobe Commerce
Ver caso
Milk Manga Hero
Seki Milk
Has Awards

Milk Manga

The more kids drink, the more fun is revealed
Ver caso
KFC Hero Image
KFC
Has Awards

KFC

Transforming the online ordering experience
Ver caso