Salsify | VML

Salsify is the world's leading Product Experience Management (PXM) platform, built for brands to address the demands of today’s retail and digital commerce landscape — the need for agility to harness retailer requirements and opportunities, more content going to more places, and the ability to constantly iterate to drive more sales and capture market share.

In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers brands, distributors and retailers to win on the digital shelf.

VML customers who use Salsify report that time to market for products that hit the digital shelf is reduced by 50%. VML leverages Salsify to help simplify the challenges of the digital shelf, improve content processes and quality, and help brands to share that content with more customers and consumers. This contributes significantly to top line ecommerce revenue growth, and reduction in time spent on product management and content creation.

Salsify's Product Experience Management platform combines PIM, Syndication and Automation to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The world's biggest brands, including Mars, L'Oréal, Coca-Cola, Reckitt, Rituals and Kenvue use Salsify to stand out on the digital shelf.

WPP Enterprise solutions is a global strategic partner of Salsify and supported over 50 brand manufacturers to build better product experiences. Apart from implementation services, WPP Enterprise Solutions helped to blueprint many international omnichannel organisations, and supports to reap the value of PXM by providing ongoing professional services.

Salsify is integrated into WPP Open. This allows Salsify customers to use WPP Open for content briefing, enrichment, production and publication, whilst remaining in full control of the process in their PXM environment.

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VML + Salsify

True global reach

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50%

Reduction in time to market of product content

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VML's ShelfMaster

Allows for direct syndication to any retail API, directly integrated in Salsify’s readiness reports

Why Salsify?

Global customers have deployed Salsify in over 80 countries, providing consistent branded experiences whether a consumer shops DTC, in-store or online.

Salsify partners with the world's largest retailers – Amazon, Walmart, Target, LeClerc, Woolworth's, Metro, and many others – to enable brands full control of their digital shelf.

Over 400,000,000 tasks were completed by bots in Salsify in 2023 alone which enabled teams to be more efficient and operate at scale.

Salsify's product performance analytics powers brand-specific optimizations. It also powers industry-wide benchmarks such as DCG.

Perfect PDPs on every retailer increase traffic and conversion rates while increasing retail media efficiency and improving ROAS.

Partner Spotlight Dennis Peek WPP — Dennis Peek, Strategy Director PXM and Digital Shelf VML

VML clients have been using Salsify for years. Some of VML’s customers have hundreds of thousands of product detail pages. They need to build teams of multiple disciplines from throughout the enterprise working together to help consumers throughout the shopper journey. Tools like Salsify do an excellent job to provide an intuitive, and safe working environment to these multi-disciplined teams building great quality product content.