Insights

Las infinitas posibilidades creativas se desataron en Cannes Lions, con el toque humano en el centro del escenario

VML's Future 100 vertical cut helps you navigate and capitalize on our top 10 trends in FMCG

VML's Future 100 vertical cut reveals 10 Commerce trends defining the year ahead including Acommerce, AI agents and new consumer behaviors reshaping retail

VML's Future 100 vertical cut on Retail features 10 key trends from Acommerce to Gen Alpha to guide your strategy in 2026

Mapping the near, next and far future of retail and shopper behavior across AI-driven efficiency, authentic experience and human connection

A VML x Shopify Report Powered by Future Shopper Data

Our Unlock whitepaper shows you how to master marketplace algorithms, optimize your digital shelf and prepare for agentic commerce

El informe definitivo sobre las tendencias del comercio electrónico.

Discover how online shopping's stabilized growth signals the era of true omnichannel retail - and how leading brands are creating seamless CX

Their evolving role — from benchmark status to shifting share of wallet — and how they continue to reshape consumer discovery and purchase behaviors

Exploring why personalization often disappoints consumers, and how to move beyond generic upselling to deliver tangible, genuine benefits

Exploring their resurgence and their indispensable role in brand visibility and as a primary channel in the information gathering phase

How economic and political uncertainty is reshaping consumer spending habits, creating a more risk-averse shopper - plus the strategies to reassure them.

Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success

Our latest report with Amazon Ads explores the current state and future power of ecommerce & digital marketplaces in Europe, and how AI will change everything.

What Web Content Accessibility Guidelines (WCAG 2.1) means for your organisation