Inspired by stand-up comedians known for opening their hearts and sharing their personal struggles, VML’s “Group Therapy” in collaboration with AXA, HARTBEAT and GroupM is a groundbreaking film airing on Amazon Prime that features six leading comedians discussing mental health issues hosted by actor Neil Patrick Harris. The campaign film not only highlights the benefits of opening up one's personal struggles, but creates a unique and relatable experience for the audience that sparks conversations without feeling like an advertisement.
Group Therapy
A groundbreaking documentary that uses comedy to highlight mind health struggles and the healing power of sharing
Cliente
- AXA
Oficina
- France
What happens when six star comedians bare their souls in front of a live audience? "Group Therapy" shows that sharing truly is therapeutic.
Sharing is therapeutic, and as an insurer, we wanted to get that message across in a distinctive way that stands out and grabs people’s attention. With Group Therapy, I think we achieved that.
Virginie Berçot
Global Brand Director, AXA
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Premios
2025 D&AD Awards
Entertainment
Wood Pencil
2025 D&AD Awards
Casting
Wood Pencil
The One Show
2025
Bronze Pencil and 3 Merits
The Clios Awards
2025
Silver & 3 Bronze
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