VML Shortlisted for Innovation and Titanium Honors at Cannes Lions 2026

VML, a global leader in creative advertising, is proud to announce its shortlist success at the Cannes Lions International Festival of Creativity 2026. Campaigns from Sydney, Paris, New York, and Mexico City have been recognized in the Innovation Lions and Titanium Lions categories, showcasing the agency’s commitment to groundbreaking creativity and impactful storytelling.

VML Sydney’s campaign Magnif-Eye earned two shortlist spots in the Innovation Lions category, recognized for its excellence in Brand-Led Innovation and Technology. The project exemplifies how cutting-edge technology can be seamlessly integrated into brand narratives to create meaningful consumer experiences.

VML Paris secured a shortlist placement in Environmental Innovation for its campaign The T-Rex Leather. This initiative addressed critical sustainability challenges, demonstrating the power of creative advertising to inspire environmental change.

A collaborative effort between VML New York and VML Mexico City, the OREO Cows campaign was shortlisted in the highly competitive Titanium Lions category. This recognition highlights the campaign’s innovative approach to storytelling and its ability to resonate with audiences on a global scale.

With all four regions represented, VML’s success at Cannes Lions 2026 underscores the agency’s global impact and its ability to deliver innovative solutions across diverse markets. 

Follow VML's journey at Cannes Lions 2026 as these standout campaigns gain recognition among the industry’s best.