Hugh is an internationally sought-after commerce futurologist, heading up the Thought Leadership and Marketing team at VML. His two decades of experience span Client and Agency organizations. This gives him a unique take on the future of commerce and in helping organizations set up for, and implement, digital change in the constantly evolving commerce market. 

His work focuses on helping ambitious Clients to transact more digitally through strategic consultancy, covering digital business transformation, the future of ecommerce and conversion. He is a go-to spokesperson in press and TV for tech trends impacting commerce, and author of reports, white papers and articles covering future shopper behaviors, Generation Alpha, peak selling and future trends such as post-death consumerism and space commerce.