Connected Media
A media approach that connects paid, owned and earned experiences to drive measurable business outcomes.
A new D2C platform for an iconic family of outdoor brands
Creating a new distribution approach, guided by daily strategic leadership
Challenge
A SHIFTING RETAIL MODEL: the organisation’s entire infrastructure was focused on distributor orders for mass specialty retailers who had begun to shift to private-label products. We needed to create a whole new distribution approach that increased brand relevance and put products directly into the hands of their consumers.
Solution
DAILY STRATEGIC LEADERSHIP: We have been partners providing a comprehensive (and evolving) direct-to-consumer strategy with digital at the core including web and social experience, creating ads that drive eCommerce revenue and retail foot traffic.
- Paid Search text and shopping ads
- Facebook / Instagram (Paid)
- Display Media (prospecting and remarketing)
- Dynamic Creative
- Customer Insight Survey to drive messaging, content and audience targeting that uncovered high value audiences
- Full conquesting strategy
- Product inventory tracking recommendation
- Place-based mobile
- Website enhancements
- SEO content and ranking strategies
- Responsive uses of data to drive growth and uncover opportunities in channels, audiences and even business model.
Growth
- 400% growth in revenue in Year 2
- 30% of all revenue via D2C in Year 3
- 40% lift in Find in Store Clicks in Year 4 (response to supply chain for camping brand)
- 17X increase in retailer foot traffic (competitor conquesting campaign)
- 40% average increase in promo sales (search promo strategy for a second camping brand)
- 90% ROI increase from Google Shopping (search strategy for a watercraft brand)
