Aston Martin website Video 2

New look & feel for their digital brand

The concept of the design was based on three creative principles:

  • Honoring the story of Aston Martin’s iconic design legacy
  • Creating a sensory experience
  • A ruthless focus on details
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Aston Martin Website Video 3

Aston Martin's iconic design legacy

Together with Sitecore and VML, Aston Martin drives into new strategic markets. Translating brand value, reputation, and aspiration to more audiences was the next step in the company’s evolution. But with business and marketing shifting online – even for luxury cars – the current digital platform was no longer fit for purpose.

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We’ve been able to improve our UX and UI, and our ambition is to further enhance our platforms to provide a more personalized, considered, and integrated digital journey.

Renato Bisignani

Head of Marketing and Communications, Aston Martin