New look & feel for their digital brand
The concept of the design was based on three creative principles:
- Honoring the story of Aston Martin’s iconic design legacy
- Creating a sensory experience
- A ruthless focus on details
Cliente
The concept of the design was based on three creative principles:
Together with Sitecore and VML, Aston Martin drives into new strategic markets. Translating brand value, reputation, and aspiration to more audiences was the next step in the company’s evolution. But with business and marketing shifting online – even for luxury cars – the current digital platform was no longer fit for purpose.